Web traffic for most websites drop during the weekend because less people are using the internet to look for information or checking their favorite websites for new content.
This is a natural and inevitable occurrence and a corresponding dip in traffic figures or sales is nothing to be alarmed about.
Jay Wilson recently asked if I had any recommendations to stop traffic from reducing during the weekends and as a matter of fact, I do have some suggestions that might work, although they will require some effort on your part.
Getting traffic to your site during the weekends is no different from methods commonly used to increase visitors to your site during the weekdays. The key is to focus on hitting defensible traffic sources for referral traffic, since these are factors which you can control to a certain extent (as opposed to organic search traffic).
Seven Easy Ways to Increase Traffic to Your Site on the Weekend
Your goal is to target websites with regular traffic flows and large numbers of users and make them referral sources which will send visitors to your website. Naturally, you should try to focus on getting targeted traffic whenever possible.
These short-term strategies will allow you to get traffic very soon after you implement them. They will not only reduce your weekend traffic dip but may get you even more traffic to your website than the weekdays.
I have omitted other long term traffic building methods like building a community, product development, joint ventures or affiliate programs because they are not something you can easily implement for immediate results.
Network within Social Communities. This includes posting and interacting with other people on relevant forums, social networks like Facebook, news sites like Digg/Reddit as well as blog sites like Blogcatalog or MyBloglog. There will always been people on crowded online communities and you will always get some visitors if you plug your site discreetly in the right places.
Create a Weekend Link Bait. Establish the habit of creating and promoting a weekend Link Bait on popular social websites like Digg, Reddit, del.icio.us or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.
Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time.
Comment on Blogs. While many blogs don’t update during the weekend, you can still comment on the ones that do. Focus on those with more traffic and try to be the first few to leave a comment. Make your comment relevant and you’re likely to receive some visitors from others who visit the same blog.
Email Pitch Your Website. Write an email to bloggers within your niche to promote your website, business or best article for last week. Give away a product or offer premium access for selected publishers in return for a mention.
Some blogs like Daily Blog Tips have a habit of doing weekend speed-linking. Pitch your site to these blogs and you’ll get some traffic if you get a link.
Try Blog Traffic Exchanges. Blog traffic exchanges are tools which allow you to get traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.
Use Paid Advertising. This involves spending money on paid advertising in order to get traffic to your website. Pay per click advertising and social media advertising on sites like StumbleUpon can bring in traffic on the weekends. The benefit of this method is that you don’t have to do any work whatsoever.
Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.
Future publish your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.
The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.
Another way to deal with this would be to get someone to help promote your site for the weekend instead of doing it yourself. Learning how to oursource marketing is important, even for amateur webmasters or bloggers because they can really help your website to grow much faster.
If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.
周末大多數網站流通不暢,因為很少有人通過因特網查找原因或在自己喜歡的網站里點擊新的內容。
發(fā)生這樣的事很自然,也不可避免,可視作蜻蜓點水,不必大驚小怪。
近日,杰伊.威爾遜自問,是否能解決周末網絡堵塞的問題?事實上我的建議真的管用,不過需要上網者的努力。
周末網站堵塞和平時很多訪客點擊你的網站沒什么區(qū)別。既然一些因素與網絡有機搜索相反,可以控制在一定范圍內,那么關鍵在于要重點點擊站得住腳的網源作為參考量。
周末保持網站流量的七種方法
上網的目的就是使網絡保持一定的流量,大多數用戶為了讓訪客點擊自己的網站,將正常的流量作為參考量。當然,應盡量關注目標流量。
如按我說的做,很快就會在短期內達到一定的流量。這些方法不僅幫你在周末上網減少網絡堵塞,還會讓你感受到周末上網比平時速度還快。
不要采用長期建設的方法,如建立社區(qū)、產品發(fā)展、合資公司、聯營項目,因為用這種方法不能馬上受益。
一、社區(qū)網絡。包括發(fā)帖跟帖,在論壇里與網友互動,社區(qū)網絡像FACEBOOK,新聞網站像DIGG/REDDIT,博客網站像Blogcatalog, MyBloglog.網上總有人交流,慎重地將網站放在合適的位置就能吸引訪客。
二、建立周末鏈接為餌。養(yǎng)成建立或推廣周末鏈接餌的習慣,如Digg, Reddit, del.icio.us,Stumble Upon.這是保證周末網絡暢通最簡單最有用的辦法。周末社會新聞網站上鮮有新聞,這時鏈接餌就能發(fā)揮更大作用。
三、在博客上發(fā)表評論。周末許多博客不更新,就像平時那樣發(fā)表評論。關注流量大的博客,爭先發(fā)表評論,評論要對口,就會有爭取到其他網站上的訪客。
四、發(fā)電子郵件介紹你的網站。給客戶發(fā)電子郵件改進上一周網站工作、業(yè)務工作或完善網頁。暫時將網絡產品或支付某公布帖子者獎金的事放一放。
有的博客,如Daily Blog Tips,喜歡周末用高速鏈接,將郵件發(fā)到這樣的博客里,那樣鏈接時就能做到網絡暢通了。
五、試試Blog Trafic Exchange.這是一種工具,用它可以做到訪問其他博客時網絡不堵塞。對于博客新手更適用,不過需要時間和新手的努力。建議明智地使用該工具去發(fā)現新博客。
六、支付廣告費。為了使自己的網絡暢通,就要在這樣的網站花點錢。點擊廣告或社會媒體廣告站點,如StumbleUpon,周末網絡必然暢通。這個方法的好處在于不用做其他任何事情。
七、周末公布。周末公布有利于增加網絡流量,尤其是如果有許多Feed Subscribe訪問你的網站,讀你的文章,發(fā)表評論。那些小網站也能受益,因為會長期少量的介入。
周末系統(tǒng)會公布你的帖子,所以不必在電腦前坐等。問問題是看博客帖子最快的辦法。
這些辦法中除了“支付廣告費”以外,都需要耗費時間。周末真的要耗在電腦跟前嗎?可以區(qū)別對待,也許間隔使用周末以減少工作量是個好辦法。
或者周末找個人替代你做。即使對于業(yè)余人員,學會外包也很重要。它有助于你的網站更快地成長起來。
如果有時間感興趣,按上述方法試試。如果本周末你的訪客增加了,鄙人將不勝欣慰.